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When launching a cybersecurity consultancy, establishing credibility is paramount. My client, an experienced cybersecurity professional, was starting his own consultancy and needed a cohesive brand identity and a professional website to communicate expertise and build trust with potential clients.
I was responsible for developing the brand identity and developing the website to ensure a polished, modern, and trustworthy digital presence.
TIMELINE
4 weeks | 2025
TOOLS
Adobe Creative Suite, Figma, Squarespace
DISCIPLINE
Brand Design, UX/UI Design, Web Design
To ensure the brand and website reflected the consultancy’s expertise, I developed a design strategy centered on trust, clarity, and security.
Brand Identity Approach:
A modern, tech-inspired logo reflecting security and innovation.
A professional color palette incorporating deep blues and dark neutrals for trust and stability.
Clean, sophisticated typography for a polished and authoritative feel.
Website Strategy:
A streamlined, intuitive layout to guide users effortlessly through services and expertise.
Trust signals, including client testimonials, a comprehensive bio, and iconography.
A strong brand starts with a clear visual identity. I designed a brand system that positions the consultancy as a trusted tech-forward authority in cybersecurity.
The logo combines sleek, minimalistic design with elements that suggest security and protection. The icon subtly integrates shield motifs and network-inspired structures.
The typography is a modern, sans-serif typeface for a clean and professional aesthetic, and the color palette mixes gradients of deep blues, strong neutrals, and bight green accents.
To reinforce consistency across all brand touchpoints, I developed custom icons and subtle geometric patterns inspired by encryption and digital security.
With the brand identity in place, I translated it into a digital experience that is both functional and visually compelling.
I designed a user-centric layout with a clear hierarchy, ensuring visitors could quickly understand the consultancy’s services, expertise, and contact options.
Given the nature of the industry, the website design needed to feel secure while maintaining ease of navigation I implemented minimalistic layouts to avoid visual clutter and consistent branding elements for a cohesive and professional look.
The final deliverables provided the consultancy with a strong brand identity and a polished, professional website ready to attract and convert clients.
DELIVERABLES
Brand identity package, fully responsive website design, support & guidance for future updates.
RESULTS & IMPACT
Although the firm is in its early stages, the new branding and website established instant credibility with potential clients, provided a professional, modern foundation for the business, and positioned the client for stronger lead generation and industry networking.
